PRADA ABSTRACT POP UP STORE LE PRINTEMPS HAUSSMANN PARIS
Prada presents ‘Prada loves Printemps’ special project in collaboration with Le Printemps, the iconic Parisian department store. The pop-up store is located in the atrium of Le Printemps Haussmann, the central space of the Paris department store. LED screens extends the full height of the atrium and covers every pieces of furniture of the space. Complementing it will be an original installation taking up five windows facing Boulevard Haussmann.